Social media marketing is the process of gaining website traffic through social media sites such as Facebook, Twitter, Pintrest and other related websites.
The Web Mavens social media marketing program centers its efforts to create content that attracts more attention and encourages your sites readers to share it across their pages, and other social media networks. When the underlying message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, will result in earned media marketing v.s. paid marketing.
Social media often feeds into the discovery of new content such as news stories, or “discovery” as search activity. Social media also help build links that in turn support your SEO efforts. Many people also perform searches on multiple social media sites to find content. Connections from social media will also impact the relevancy of some search results, some either within a social media network or at a more mainstream search engine.
As discussed previously, building a social media marketing plan is essential. Consider using a keyword research to brainstorm content ideas that will interest your target audience.
Content is King
Consistent with other areas of online marketing, content is king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
Consistent Brand Image
Using this strategy on social media for marketing enables your business to project your brand image across a variety of different social media platforms and different groups of people. Each platform has its own unique environment and voice, your business’ core identity should stay consistent.
Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
Measure Success with Analytics
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your success of your social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.