Search Engine Optimization
The three biggest search engines such as Google, Yahoo, and bing have primary search results, where web pages and other content such as videos or local listings are ranked based on what each search engine finds most relevant to online users. SEO may target different kinds of search, including local, video, image, news search and industry-specific vertical search engines.
One marketing strategy, SEO considers how search engines work, what people search for, the actual keywords or search phrases people type into search engines such as google and which of those search engines are more preferred by their targeted audience. We optimize websites by editing and changing not just the sites content but its meta title tags, descriptions, and keyword phrases. This process helps prompt a site to increase its number of inbound links and backlinks.